AdvaCAL® Calcium Announces Official Partnership with The National Osteoporosis Foundation

Waldwick, NJ – AdvaCAL calcium supplements (http://bonelossandyou.com) is proud to announce that they have been named as an official partner of the National Osteoporosis Foundation (NOF), the nations’ leading voluntary health organization dedicated to osteoporosis and bone health. This designation is reserved for companies that provide financial support to NOF, with products judged to be consistent with the NOF mission. Beginning May 1, 2010 a portion of AdvaCAL sales will be donated to NOF for osteoporosis prevention and education.

“We are excited to partner with the National Osteoporosis Foundation in a battle that can actually be won against premature bone loss.” said Andrew Lane, president of LaneLabs, (http://www.lanelabs.com) the nutritional company behind AdvaCAL. “With the incidence of osteoporosis growing, we believe it is especially important to support the leading advocate, NOF, in this effort.” According to NOF, osteoporosis is a preventable disease for many people. Yet 55% of adults 50+ today have or at are great risk of getting osteoporosis. And osteoporotic fractures are rising, potentially exceeding three million annually by 2025.

“NOF is thrilled to work with AdvaCAL as a proceeds partner,” said Amy Porter, National Osteoporosis Foundation Executive Director and CEO. “Several risk factors have been identified for osteoporosis, including individuals not getting enough calcium and vitamin D. Calcium is the building block of bone and Vitamin D is important because it helps your body use calcium. Many of the choices you make each day can affect your bones. By making healthier choices you can help to reduce your risk of osteoporosis as well as the painful fractures it can cause,” she continued.

ABOUT AdvaCAL
AdvaCAL is natural ionic calcium. Oyster shells are smelted at high temperatures, creating a bioavailable calcium ash while removing lead and other impurities. The calcium is blended with HAI, an amino acid complex from seaweed. HAI has been scientifically demonstrated to boost calcium absorption.* Both the calcium and HAI in AdvaCAL have been awarded patents.
AdvaCAL is marketed as the #1 bone building calcium, backed by 20 years of research. AdvaCAL studies have reported significant improvement in bone mineral density among postmenopausal women and men. A report in a leading medical journal found that an AdvaCAL study had an impressive bone density increase among 32 calcium clinical studies between 1977 and 2008.*

LaneLabs is a supplier of premium natural health products. LaneLabs has been independently certified compliant in Good Manufacturing Practices (GMP) by NSF International. LaneLabs products are sold through natural food stores and doctor offices nationwide.

ABOUT National Osteoporosis Foundation (NOF)
Established in 1984, the National Osteoporosis Foundation is the leading consumer and community-focused health organization dedicated to the prevention of osteoporosis and broken bones, the promotion of strong bones for life and the reduction of human suffering through programs of public and clinician awareness, education, advocacy and research.
For more information, visit www.nof.org or call 1 (800) 231-4222.


*These statements have not been evaluated by the Food & Drug Administration. This product is not intended to diagnose, treat, prevent or cure any disease. Adequate calcium with vitamin D as part of a healthful diet throughout life, along with physical activity, may reduce the risk of osteoporosis in later life.

AdvaCAL Impressive Among 32 Calcium Studies

February 1,2010 – A recent report in the medical journal Osteoporosis International found that women taking a Japanese calcium called AAACa had an impressive bone density increase among 32 different calcium clinical studies conducted between 1977 and 2008. The 32 studies involved 3,169 postmenopausal women, 79 skeletal measures and 7 different types of calcium, including dairy calcium.
The 2009 report entitled “The Effect of Calcium Supplementation on Bone Loss in 32 Controlled Trials in Postmenopausal Women” was authored by calcium researcher B.E.C.Nordin, MD of Australia.1 Nordin concluded that calcium intake generally prevented bone loss in postmenopausal women for at least four years. Results from the 32 studies showed a wide range of bone change from taking different calciums. Most only slowed the rate of bone loss. However, one study in which participants took AAACa calcium showed a marked 1.5% bone density increase per year, an impressive increase among among all 79 skeletal measures.
Results from this study dovetail with other published comparative calcium research. A 2007 meta-analysis in the journal, The Lancet, found that women taking AAACa calcium had a favorable fracture-risk change among 17 different calcium studies between 1992 and 2006. The 17 fracture studies involved men and women over 50, taking 6 different calciums either alone or with vitamin D over multiple years.2

Research details are available at http://www.bonelossandyou.com/

AAACa, is a natural ionic calcium. It starts out as oyster shell, which is then smelted at 800° C. Smelting changes the chemical structure of oyster shell from calcium carbonate to calcium oxide and calcium hydroxide. The superheating process removes nearly all of the heavy metals, such as lead, found in oyster shell. the calcium is then potentiated with HAI™ (Heated Algal Ingredient). HAI is a patented amino acid complex from hijiki seaweed. Tiny amounts of HAI have been scientifically shown to further elevate calcium oxide & calcium hydroxide absorption.

“We are pleased but not surprised by AAACa’s top ranking in these studies” comments Andrew Lane” president of LaneLabs, Waldwick, NJ. LaneLabs sells AAACa calcium under the name AdvaCAL® , mainly in natural food stores. “AdvaCAL has shown impressive bone benefits in 20 published scientific studies. Leading researchers are starting to learn our little secret .”


References:
1. Nordin, B.E..C. The Effect of Calciu m Supplementation on Bone Loss in 32 Controlled Trials in Postmenopausal Women” Osteoporosis Int’l (2009) 20:2135-2143

2. Tang, B. Eslick, G. et al, “Calcium and vitamin D for prevention of osteoporotic fractures” The Lancet (2007) 370: 9588, 657-666

Is Algaecal® another Scam?

What type of Calcium is Algaecal ®?
Algaecal is simply a Calcium Carbonate
(source: Report showing calcium from algae is calcium carbonate. Centre d’etude & et de valorisation des Algues. Report to Algae CAL Int’l, las vegas, NV. Feb 2007).

What is the science behind Algaecal®?
There is only one study involving calcium carbonate from algae. This Algaecal study is an unpublished study and it is not a controlled calcium study. Participants also took high levels of vitamin D and strontium and followed a diet and exercise program, all of which benefit bone density. You can read on the Algaecal website the conclusion of the study is "These findings should be confirmed by a randomized non-placebo controlled double-blind trial to isolate the effects of the supplement separate and apart from the potential interactive effects of the other components of the Plan".
This conclusion means that this study cannot conclude that Algaecal alone increases bone density. Why didn't Algeacal conduct a study on the calcium from sea algae alone?
To assess the bone impact of calcium carbonate alone, click here for calcium carbonate research

Algaecal®, claims: "AdvaCAL®, is Laboratories made product"
Is Algaecal implying that they are retrieving the calcium from the algae directly on the beach with all the impurities? hmmm... we hope not. So if it is not on the beach, could it be done in a lab or a plant? Most likely.

Is Algaecal , recognized by the Scientific world?
A December 2009 report in the journal Osteoporosis International revealed that women taking AdvaCAL® calcium had an impressive bone density increase among 32 different calcium clinical studies conducted between 1977 and 2008. The 32 multi-year studies involved 3,169 postmenopausal women, 79 skeletal measures and 7 different types of calcium.
Calcium carbonate from algae (Algaecal®, Grow Bone®, Bone Strength Take Care®) were not listed on the report since they don’t have any published clinical studies. To review the calcium research, please visit: http://www.bonelossandyou.com/compare-research

Trademarks are owned by their respective companies.
These statements have not been evaluated by the Food & Drug Administration.
This product is not intented to diagnose, treat, prevent or cure any disease.
Adequate calcium with vitamin D as part of a healthful diet throughout life, along with physical activity may reduce the risk of osteoporosis in later life.

Is Algeacal® a Scam?

What type of Calcium is Algeacal?
Algaecal is simply a Calcium Carbonate.
(source: Report showing calcium from algae is calcium carbonate. Centre d’etude & et de valorisation des Algues. Report to Algae CAL Int’l, las vegas, NV. Feb 2007).

What is the science behind Algeacal?
There is only one study involving calcium carbonate from algae. This Algaecal study is an unpublished study and it is not a controlled calcium study. Participants also took high levels of vitamin D and strontium and followed a diet and exercise program, all of which benefit bone density. You can read on the Algaecal website the conclusion of the study is "These findings should be confirmed by a randomized non-placebo controlled double-blind trial to isolate the effects of the supplement separate and apart from the potential interactive effects of the other components of the Plan". This conclusion means that this study cannot conclude that Algaecal alone increases bone density.
So why didn't Algeacal conduct a study on the calcium from sea algae alone?
To assess the bone impact of calcium carbonate alone, click here for calcium carbonate research

Algeacal, claims: "AdvaCAL®, is Laboratories made product"
Is Algaecal implying that they are retrieving the calcium from the algae directly on the beach with all the impurities? hmmm... we hope not.
So if it is not on the beach, could it be done in a lab or a plant? Most likely.

Is Algeacal®, recognized by the Scientific world?
A December 2009 report in the journal Osteoporosis International revealed that women taking AdvaCAL® calcium had an impressive bone density increase among 32 different calcium clinical studies conducted between 1977 and 2008. The 32 multi-year studies involved 3,169 postmenopausal women, 79 skeletal measures and 7 different types of calcium. Calcium carbonate from algae (Algaecal®, Grow Bone®, Bone Strength Take Care®) were not listed on the report since they don’t have any published clinical studies. To review the calcium research, please visit:http://www.bonelossandyou.com/compare-research

Trademarks are owned by their respective companies.
These statements have not been evaluated by the Food & Drug Administration. This product is not intented to diagnose, treat, prevent or cure any disease. Adequate calcium with vitamin D as part of a healthful diet throughout life, along with physical activity may reduce the risk of osteoporosis in later life.

Make your Body ImmuneSRONG!

The Immune System: your best protective shield
Your immune system is complex and highly developed, yet its mission is simple: to ensure your defense are strong. The immune system is comprised of approximately 130 different subtypes of white blood cells, each of which has a unique function. Millions of these immune soldier cells guard and protect your body.

White blood cell activity is key
The organs of the immune system produce highly specialized white blood cells, the most important of which are the Natural Killer (NK) cells, T cells and B cells. NK Cells, a type of cytotoxic lymphocyte, are considered by many scientists to be the body’s first line of defense. In order for you to be immune strong, NK cells must be highly active and T and B cells must be plentiful. Research suggests that NK cell activity can vary over time. People with consistently robust NK cell activilty levels are likely to have a stronger immune response.

Your Body constantly needs new white blood cells
Scientists believe that white blood cells have relatively short lifespans – anywhere from a few hours to a few days. The stem cells in your bone marrow are constantly at work churning out new white cells to replace the ones that have gotten worn out. Factors like stress, heredity, aging, lack of sleep, medications, and environmental toxins take their toll on the body’s immune system. Noxylane4™ and ImmunoFin®, LaneLabs’ two leading immune supplements, work best together to help your body maintain peak NK cell activity and T and B cell counts.

Noxylane4 for NK cell stimulation
Noxylane4 is a combination of two unique ingredients. The first is a highly active complex carbohydrate called Arabinoxylane. Arabinoxylane is made by modifying rice bran hemicellulose with an enzyme extract from Shiitake mushrooms.

Arabinoxylane has been studied both in vitro (in test tubes) and in vivo (in living beings) and appears to have special benefits on NK cell activity. The second ingredient in Noxylane4 is HAI™. HAI is a patented amino acid complex from Japanese seaweed that appears to enhance the absorption of Arabinoxylane, potentially making the overall NK cell benefits of that compound even more powerful.

In scientific studies comparing the effects of Arabinoxylane alone vs.Noxylane4
(Arabinoxylane+ HAI), Noxylane4 appeared to provide similar NK cell benefits as Arabinoxylane at a much lower intake.

ImmunoFin for White (including NK) cell production
ImmunoFin is a natural source of concentrated G-E lipids (also called alkylglycerols). G-E lipids are produced naturally in your body and are found mostly in organs with important immune functions, like the lymph nodes, bone marrow, liver and spleen.

The average adult diet is sadly lacking in G-E lipids. Typically, we consume only 10 mg of these valuable fats per day, mostly from meat. Vegetarian diets contain few or no G-E lipids. Even oily fish like mackerel and sardines, though they are a source of valuable omega-3 fatty acids, contain only small amounts of G-E lipids.

Nature's richest source of G-E lipids is mother's milk. Bursting with nutrients and immune system stimulants, mother's milk provides 30 to 50 mg of G-E lipids per liter. The G-E lipids in ImmunoFin come from Nature's second-richest source, shark liver oil. Each ImmunoFin gelcap contains 50 mg. of G-E lipids – the same amount as in a liter of mother's milk.

Two powerful supplements to help keep your immune system strong.
Working together, ImmunoFin and Noxylane4 provide full spectrum immune system support, promoting healthy white blood cell production, stimulating white blood cell activity, and helping your body to build and maintain the strong immune defenses you need to live a long and healthy life. Don’t go a day with them.


These statements have not been evaluated by the Food and Drug Administration. These products are not intended to treat, cure, prevent any disease.

The truth about AdvaCAL vs Algaecal.

A competitor to AdvaCAL calcium, called Algaecal, claims to increase bone density like AdvaCAL. The single Algaecal study cannot support any prolonged bone building claim for the following reasons:

The Algaecal trial consisted of patients taking 2400mg!! of algaecal calcium daily, taking 2 independently bone builders: ( vitamin D & strontium (which was a separate pill taken at a different time)) AND partaking in a weight training/walking program! The AdvaCAL studies only involved only 900mg AAACa calcium. Nothing else

Algaecal was not tested alone, the standard method for most calcium supplement trials. Algaecal study participants also took strontium, a mineral independently shown to increase bone density. Additionally, Algaecal participants were encouraged to exercise and make diet changes, changes that likely could increase bone mineral density. The AdvaCAL clinical studies only tested AdvaCAL calcium; no other ingredients or lifestyle changes were involved

The Algaecal study only measured bone density for 6 months. The AdvaCAL studies demonstrated steady bone density increases up to 3 years.

The Algaecal study had no placebo group, involved patients 18- 85 and employed unconventional extrapolation of data.

The AdvaCAL studies were double-blind, placebo controlled and studied postmenopausal or elderly subjects. The AdvaCAL studies were published in scientific journals and subject to appropriate scientific scrutiny.

Don't be fooled...

“Total Victory” Ruling for LaneLabs over FTC

August 13, 2009

Newark, NJ -- A U.S. District Court Judge ruled in favor of LaneLabs – USA, Inc. denying a contempt motion filed by the Federal Trade Commission (FTC) on advertising claims for two popular LaneLabs supplements. Judge Dennis M. Cavanaugh wrote that LaneLabs “clearly offered support and substantiation for claims” on AdvaCAL, a premium calcium supplement and Fertil Male. Jack Wenik, the Sills Cummis & Gross attorney representing LaneLabs, hailed the ruling a “Total Victory.”

The FTC filed suit on January 11, 2007 charging that LaneLabs had violated an earlier consent decree by making claims for AdvaCAL and Fertil Male without competent and reliable evidence. The FTC and LaneLabs presented competing fact and expert testimony during a five-day hearing before Judge Cavanaugh in April, 2009. On August 11, 2009 the judge ruled in favor of LaneLabs on every contested point. He found the testimony of Andrew Lane, president of LaneLabs “forthcoming and credible” and was “more impressed” by the testimony of the LaneLabs experts.

According to Andrew Lane, the FTC was overmatched by the science. Twenty peer reviewed, published scientific papers supported the efficacy of AdvaCAL and Fertil Male. As a result, the judge wrote the FTC presented a “nuanced case.” LaneLabs “provided credible medical testimony that the products in question are good products and could have the results advertised…"

“This was not a split decision victory for LaneLabs; it was a clean sweep” Lane commented . “I am heartened that a Federal Judge with no vested interest – other than right and wrong – agreed with us. AdvaCAL calcium simply works better; it’s an important product the FTC wanted to quash and now cannot. This ruling is a big win for LaneLabs, other scientifically-advanced natural companies and the millions who trust specialty supplements .”

AdvaCAL® is a patented Japanese calcium supplement advertised as the #1 bone building calcium. Clinical studies show that AdvaCAL calcium can actually increase bone density in postmenopausal and elderly women. Fertil Male is a proprietary herbal supplement that supports healthy sperm activity. Both products are sold by health food stores, nutrition websites and from dispensing health professionals.

Founded in 1994, LaneLabs, (Waldwick, NJ) specializes in natural compound research and marketing. Many LaneLabs supplements and topicals are patented and backed by clinical research showing unique health benefits. For more information:, call 1-800-526-3005.