Monday, May 3, 2010

AdvaCAL® Calcium Announces Official Partnership with The National Osteoporosis Foundation

Waldwick, NJAdvaCAL calcium supplements (http://bonelossandyou.com) is proud to announce that they have been named as an official partner of the National Osteoporosis Foundation (NOF), the nations’ leading voluntary health organization dedicated to osteoporosis and bone health. This designation is reserved for companies that provide financial support to NOF, with products judged to be consistent with the NOF mission. Beginning May 1, 2010 a portion of AdvaCAL sales will be donated to NOF for osteoporosis prevention and education.

“We are excited to partner with the National Osteoporosis Foundation in a battle that can actually be won against premature bone loss.” said Andrew Lane, president of LaneLabs, (http://www.lanelabs.com) the nutritional company behind AdvaCAL. “With the incidence of osteoporosis growing, we believe it is especially important to support the leading advocate, NOF, in this effort.” According to NOF, osteoporosis is a preventable disease for many people. Yet 55% of adults 50+ today have or at are great risk of getting osteoporosis. And osteoporotic fractures are rising, potentially exceeding three million annually by 2025.

“NOF is thrilled to work with AdvaCAL as a proceeds partner,” said Amy Porter, National Osteoporosis Foundation Executive Director and CEO. “Several risk factors have been identified for osteoporosis, including individuals not getting enough calcium and vitamin D. Calcium is the building block of bone and Vitamin D is important because it helps your body use calcium. Many of the choices you make each day can affect your bones. By making healthier choices you can help to reduce your risk of osteoporosis as well as the painful fractures it can cause,” she continued.

ABOUT AdvaCAL
AdvaCAL is natural ionic calcium. Oyster shells are smelted at high temperatures, creating a bioavailable calcium ash while removing lead and other impurities. The calcium is blended with HAI, an amino acid complex from seaweed. HAI has been scientifically demonstrated to boost calcium absorption.* Both the calcium and HAI in AdvaCAL have been awarded patents.
AdvaCAL is marketed as the #1 bone building calcium, backed by 20 years of research. AdvaCAL studies have reported significant improvement in bone mineral density among postmenopausal women and men. A report in a leading medical journal found that an AdvaCAL study had an impressive bone density increase among 32 calcium clinical studies between 1977 and 2008.*

LaneLabs is a supplier of premium natural health products. LaneLabs has been independently certified compliant in Good Manufacturing Practices (GMP) by NSF International. LaneLabs products are sold through natural food stores and doctor offices nationwide.

ABOUT National Osteoporosis Foundation (NOF)
Established in 1984, the National Osteoporosis Foundation is the leading consumer and community-focused health organization dedicated to the prevention of osteoporosis and broken bones, the promotion of strong bones for life and the reduction of human suffering through programs of public and clinician awareness, education, advocacy and research.
For more information, visit www.nof.org or call 1 (800) 231-4222.



*These statements have not been evaluated by the Food & Drug Administration. This product is not intended to diagnose, treat, prevent or cure any disease. Adequate calcium with vitamin D as part of a healthful diet throughout life, along with physical activity, may reduce the risk of osteoporosis in later life.